Andrew W.K. Embraces the Negative in "You're Not Alone" Video
Published Sep 04, 2018Andrew W.K. released You're Not Alone earlier this year, and now the party rocker has unleashed a video for the album's title track.
In a statement, W.K. explained the following:
"You're Not Alone," as a song, an album, and a music video, seeks to acknowledge and amplify the presence of a power that's both dark and light — to celebrate the transcendent beauty in both negative and positive experiences while maintaining a determined and resilient spirit throughout. By inverting every polarity and reflecting every opposite, we can unite the highest and lowest parts of ourselves, and rejoice in the ever-contrasting intensity of being alive.
Directed by Jon Danovic, the "You're Not Alone" clip takes that idea and translates it pretty literally, using effects to make the video look like photo negatives.
Check out the video for "You're Not Alone" below. See Andrew W.K.'s upcoming tour dates here.