A caption in a recent Instagram photo from MSNBC host Joy-Ann Reid made reference to "H&M," which Mike interpreted as the Swedish clothing brand and not "hair and makeup" as Reid had intended. The brand had landed itself in hot water earlier this year with a racist advertisement, leading the Weeknd to drop his partnership with the company.
Mike wrote in the comments of Reid's Instagram post, "So Me doing an interview about black Gun ownership with the NRA is 'bad' but u promoting a company that tagged a Black Child a Monkey is 'good, cool, acceptible. [sic]'"
Reid responded to the rapper with a comment of her own:
"H&M" stands for "hair and makeup," Mike. The two women beside me in this pic did my hair (H) and makeup (M) for a shoot. The blouse I'm wearing is by @norisolferrari and I doubt you can buy it in the retail chain you're thinking of. (I got it from the designer via a stylist.) And here I was thinking you were an intellectual, and not just the guy who hangs out in the sunken place talking guns with the NRA's "official black guy" who literally changed his last name to "black."
Reid added, "Also … who starts a feud in Instagram comments? Is your Twitter account locked?"
After spectators online made plenty of jokes on their own, Mike took to Twitter to apologize for his misunderstanding.
"Thank u @JoyAnnReid for 'getting me together' on H&M and making sure this important convo can be had on an acceptable platform," he tweeted.
You can read Mike's full apology below.
Lol: Killer Mike tried to shame Joy Ann Reid for wearing H&M but didnt understand she was not referring to the clothing store but actually "hair & makeup." pic.twitter.com/WhG3ibu6h9— Astead (@AsteadWesley) April 8, 2018
Yup I got educated and I appreciated. I'm making sure I'm staying with the people tho no more outta line with me 🤷🏾♂️ https://t.co/Rgap2PoJGU— Killer Mike (@KillerMike) April 8, 2018
To Be Unclear is to be u kind taught that by publicist @Farmer8J . My apologies for my misunderstanding @JoyAnnReid and I hope we get that Black Gun owner Minus the NRA interview. Love and Respect thanks for the correct ❤️🤜🏾💥🤛🏾— Killer Mike (@KillerMike) April 8, 2018
Just Talked to your producer @JoyAnnReid looking forward to speaking about Black Gun Ownership. Thank u and love and Respect.— Killer Mike (@KillerMike) April 8, 2018
So egg on my face 🤷🏾♂️😌and all I'm happy that the convo on #BlackGunOwnerShip will happen. Thank u @JoyAnnReid for "getting me together" on H&M and making sure this important convo can be had on an acceptable platform. ❤️✊🏾— Killer Mike (@KillerMike) April 8, 2018